In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S04 Episode 200 | SANAH SHARMA, HER PLANAR FLUX ZERO WASTE TECHNIQUE + BUILDING HUMAN KINETICS INTO DESIGN
S04 Episode 199 | BRIGHTLY, USING TECH FOR SOCIAL GOOD + BUILDING A VALUES-DRIVEN COMMUNITY AROUND CHANGE
S04 Episode 198 | VIN+OMI ON RESISTING THE TRADITIONAL FASHION SYSTEM + DOING YOUR OWN THING TO BUILD A SUSTAINABLE BUSINESS
S04 Episode 197 | BUILDING RESILIENT, EFFICIENT + SUSTAINABLE SUPPLY CHAINS AMIDST AND BEYOND COVID-19
S04 Episode 196 | MATE THE LABEL, DRESS CLEAN + FASHION'S IMPACT ON WOMEN'S HEALTH
S04 Episode 195 | YATAY SNEAKERS + BIO-BASED VEGAN ALTERNATIVES TO LEATHER
S04 Episode 194 | SHAHIDHA BARI, A PHILOSOPHY OF CLOTHES + HOW SOCIAL DISTANCING IS TRANSFORMING FASHION
S04 Episode 193 | OUTLAND, THE MEGHAN MARKLE EFFECT + DENIM TO END POVERTY
S04 Episode 192 | BY HUMANKIND + REDUCING SINGLE-USE PLASTIC WASTE IN OUR PERSONAL CARE ROUTINES
S04 Episode 191 | EVERLANE ON RADICAL TRANSPARENCY AND GETTING VOCAL ABOUT THEIR SUSTAINABILITY PRACTICES
S04 Episode 190 | CLADWELL, DISCOVERING YOUR PERSONAL STYLE + WEARING WHAT YOU ALREADY OWN
S04 Episode 189 | GREEN HEFFA FARMS, HEMP + REPRESENTATION IN FARMING
S04 Episode 188 | G-STAR RAW ON CIRCULARITY + THEIR 100% RECYCLABLE DENIM ICONS
S04 Episode 187 | DANA THOMAS + FASHIONOPOLIS: THE PRICE OF FAST FASHION AND THE FUTURE OF CLOTHES
S04 Episode 186 | OLIVIA LOPEZ OF LUST FOR LIFE ON VINTAGE, INFLUENCE + EXPERIENCE OVER THINGS
S04 Episode 185 | PANGAIA, FLWRDWN™ + BRINGING SCIENCE, TECH + DESIGN TOGETHER
S04 Episode 184 | THE ENDERY, DEADSTOCK ALPACA + BUILDING SYSTEMS AROUND LEFTOVERS
Episode 183 | SVN SPACE + HOW THE HEMP PLANT CAN FEED, HOUSE, CLOTHE AND HEAL YOU
S04 Episode 182 | UNITED BY BLUE ON REMOVING 2 MILLION LBS OF TRASH, USING SALVAGED BISON FIBER + QUITTING SINGLE USE PLASTIC
S04 Episode 181 | ELIZABETH CLINE + THE CONSCIOUS CLOSET
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