The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel
Transform your organization using Agile principles with a proven framework.
The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.
The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include:
Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer ExperiencesThe Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include:
A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down to decentralized decision-makingClick here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel
453 The Ultimate Customer Experience by Scott McKain
452 Account Based Growth by Bev Burgess
451 Decisions Over Decimals by Oded Netzer
The State of Marketing Books with Josh Bernoff
450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott
449 Build A Better Business Book by Josh Bernoff
448 The Insight Book by Anthony Tasgal
447 Never Lose an Employee Again by Joey Coleman
446 The Human Experience by John Sills
445 Go Big Or Go Home by Diana Kander
444 The Experience Mindset by Tiffani Bova
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
442 Do It! Selling by David Newman
441 Breakout Brands by Jared Schrieber
440 Seeing The How by Allen Adamson
439 The Smart Branding Book by Dan White
438 The Frictionless Organization by Bill Price
437 Email Marketing Rules by Chad White
436 The Future Normal by Rohit Bhargava
435 Entrepreneurial Marketing by Philip Kotler
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips