Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television.
The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.
Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts.
Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”
Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company!
Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.
Show Notes
[04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship. [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Need to BreatheSPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
ANNOUNCEMENT: 2 New BIG Speakers for Author Advantage Live & Last Chance To Get Tickets!
SPS 167: Selling 40,000+ Books In Two Years As An “Unknown” Fiction Author…How I Did It with Barbara Hartzler
SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
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