Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of Need to Breathe. Tori has created Bolt Farm Treehouse and has a background in television.
The first record deal Need to Breathe signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.
Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. Need to Breathe had PR opportunities through the music scene, popular magazines, and podcasts.
Tory says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”
Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR is a big part of getting out the word about your business. Make sure to tell the world about your company!
Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.
Show Notes
[04:05] How Seth received his first record deal. [07:12] His seventh video album release and the PR he created for his album. [10:27] Seth’s appearances on late night shows. [13:44] Tory talks about starting Bolt Farms Treehouse. [17:31] How Tory aligned her goals within her business. [18:24] Checking off boxes with your entrepreneurship. [21:11] What to expect at Bolt Farm Treehouse. [23:14] Why Bolt House Tree Farm is unique. [26:23] Tips for landing local press. [29:14] Targeting niche markets to advertise. [32:47] The promise Tory and Seth are providing with the treehouse. [38:45] Affiliates and ambassadors who bring the right customers. [42:32] How Tory grew her Instagram account so quickly. [44:44] Their exposure on Good Morning America. [48:22] Pivoting their business when COVID hit. [51:18] Working on their next treehouse location.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Bolt Farm Treehouse Need to BreatheSPS 146: Stop Asking Questions. Book Writing For Podcasters with Andrew Warner
SPS 145: What I’ve Learned Talking To 4,657+ Aspiring Authors with Matt Emmorey (Becoming an Author-ity Figure)
SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald
SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader)
SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier
SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs
SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo
SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset)
SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker
SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book
SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt
SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt
SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer
SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)
SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)
SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz
SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker
SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier
SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison
SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
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