As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.
Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.
You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3
Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Free Shipping for Texans Only (Replay)
Is Building Consumer Electronics Crazy?
Predictions for 2021
The ECF Benchmark: A Performance Index for Store Owners
Can You Successfully Outsource Content?
Thinking Differently About Email Newsletters
Building a Backyard Office
Living on a Hippie Commune
Buying the Perfect Business
Understanding Headless eCommerce
Curating Your Customers
Transforming a Global Team
Chatting with Neil Patel's Director of eCommerce
When Business is Too Good
Productivity Superheroes (aka Project Managers)
The Illusion of Success
Launching Schedge on Kickstarter
Taking a Sabbatical
Building B2B Marketing Chops
Buying a Customer Base
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Experts of Experience