Jon Nastor’s Hack the Entrepreneur
Business:Entrepreneurship
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Check out the complete show notes and transcript: https://hacktheentrepreneur.com/fanocracy/
My guest today is David Meerman Scott and he is one of the few repeat guests I've had on the show -- and I'm really excited to have him back on the show today. When he was on the show the first time, we discussed framing your work around what you love doing.
He is a digital marketing strategist and author of several books on marketing, most notably The New Rules of Marketing and PR with over 300,000 copies sold to date.
As of 2020, he has published a brand new book called Fanocracy. Here's the premise: The most powerful marketing force in the world isn't social media, email, or even those annoying commercials on stuck right in the middle of YouTube videos. It's fandom.
And the good news? Fandom isn't just for celebrities and influencers anymore! It can be the fuel for any business that chooses to focus on inspiring and nurturing true fans. Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans first.
Now, let's hack...
David Meerman Scott and Fanocracy.
HTE 362: Run Your Business with Processes (and Grow it with Vision) | Allen Brouwer
HTE 361: Starting a Record Label in an Era of Digital Media | Budi Voogt
HTE 360: Destroy Your Ego and Grow Your Company | Bill Lyons
HTE 359: How to Learn Faster By Going All-in on Your Ideas | Gabriel Machuret
HTE 358: Humble Enough to Ask | Dave Munson
HTE 357: Overcoming Anxiety and Accomplishing Anything | Phil Singleton
HTE 356: Doing the Opposite of Everyone Else | Ronnie Nijmeh
HTE 355: The Entrepreneur’s Game | Chris Mailander
HTE 354: Doing Charity the Silicon Valley Way | Gret Glyer
HTE 353: Setting Goals and Getting Started | Joe Pulizzi
HTE 352: Finding Places to Add Value | Kris Reid
HTE 351: Finding the Right People | Shawn Rubel
HTE 350: 8 Years of (Seemingly) Going Nowhere | Darryl Ballantyne
HTE 349: Take Responsibility For Your Situation | Marya Jan
HTE 348: Keep Asking Questions | Tim Fargo
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