Jon Nastor’s Hack the Entrepreneur
Business:Entrepreneurship
Get $100 FREE advertising with LinkedIn Marketing. Go to https://linkedin.com/hack
Start your free 7-day (no-risk) trial at https://AirCall.io/hack
Check out the complete show notes and transcript: https://hacktheentrepreneur.com/fanocracy/
My guest today is David Meerman Scott and he is one of the few repeat guests I've had on the show -- and I'm really excited to have him back on the show today. When he was on the show the first time, we discussed framing your work around what you love doing.
He is a digital marketing strategist and author of several books on marketing, most notably The New Rules of Marketing and PR with over 300,000 copies sold to date.
As of 2020, he has published a brand new book called Fanocracy. Here's the premise: The most powerful marketing force in the world isn't social media, email, or even those annoying commercials on stuck right in the middle of YouTube videos. It's fandom.
And the good news? Fandom isn't just for celebrities and influencers anymore! It can be the fuel for any business that chooses to focus on inspiring and nurturing true fans. Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans first.
Now, let's hack...
David Meerman Scott and Fanocracy.
462: Outwork Everyone Else | Jane Mosbacher Morris
461: Why You Need a High Tolerance for Failing | Dwayne J. Clark
460: Search For a Reason to Say No | Matt Wan
459: From Hand Delivered Flyers to 60 Different Markets | Josh Cohen
458: How to Scale Your Company (From the Founder of Google Analytics) | Brett Crosby
457: Validating Ideas with Measured Risk | Alex McClafferty
456: Finding an Idea and Taking Action | Barry Turner
455: Turning One Tiny Idea into 120,000 Happy Customers | Tom Kulzer
454: Company of One | Paul Jarvis
453: Solve a Big Pain for a Small Audience | Natalie Nagele
452: Starting Before You're Ready | Jacqui Ma
451: Don't Wait for Permission | Mary Marantz
450: The Only Constant is Change | Ryan Millman
449: Divide and Conquer Your Business | Jessica Fialkovich
448: Solve Real Problems For People | Tibor Laczay
447: Nourish Your Ability to Take Risks | Madeleine Taylor
446: Sell People a Better Version of Themselves | Jon Ferrara
445: Step-By-Step SEO: An Interview with Brian Dean
HTE 444: Growing a Comic Convention Business (From a $5k Investment) | Stephen Solomon
HTE 443: The Story Behind Driving 7,000,000+ YouTube Views Per Month | Reza Izad
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Entrepreneurial Thought Leaders
StartUp Podcast
Youpreneur: The Profitable Personal Brand Expert Business!
Lean Startup
Startup Grind