Banking Transformed with Jim Marous
Business
I’m delighted to have Dr. Robin Kiera, financial services marketing expert and author of the new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, on the Banking Transformed podcast.
Robin discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well. Robin also shares insights from his book on how to make financial products go viral, the importance of becoming an influencer in your market, and why traditional marketing channels are fading away in favor of dynamic, strategic content on platforms like LinkedIn, TikTok, and Facebook.
Finally, Robin suggests that as technology and consumer behaviors evolve, so too must the strategies employed by finance professionals to remain relevant and successful.
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Why New Banks are Taking Over the World
7 Steps to Building a Winning Content Marketing Strategy in Banking
Marcus Acquires Fintech Firms to Become Dominant Banking Power
Low-Code/No-Code Fuels Agile Digital Banking Transformation
Should Bankers Fear Apple’s Future Growth Strategy?
Reimagining The Future of Digital Delivery at Capital One
Using Data to Acquire, Engage and Retain Banking Customers
Simplifying Bank Marketing in the Age of Complexity
How Sofi Intends to Become the Center of the Financial Universe
Customer Identity: Balancing Security and Seamless Experiences
Can Traditional Banks Keep Up With Payments Transformation?
How Bank of America Personalizes Financial Wellness for 67 Million Customers
Financial Institutions Can No Longer Ignore Cryptocurrencies
Reimagining Money Experiences in Banking
How to Make Banking Better in 2022
KeyBank: Leveraging Targeted Scale for Differentiation and Growth
The Future of Commerce Includes Digital Currency
Blockchain, NFTs, Web 3.0, and Technologies Enabling the Metaverse
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