Banking Transformed with Jim Marous
Business
I’m delighted to have Dr. Robin Kiera, financial services marketing expert and author of the new book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance, on the Banking Transformed podcast.
Robin discusses how social media isn't just for consumer goods but can be a powerful tool for financial products as well. Robin also shares insights from his book on how to make financial products go viral, the importance of becoming an influencer in your market, and why traditional marketing channels are fading away in favor of dynamic, strategic content on platforms like LinkedIn, TikTok, and Facebook.
Finally, Robin suggests that as technology and consumer behaviors evolve, so too must the strategies employed by finance professionals to remain relevant and successful.
Communication Strategies to Navigate a Banking Crisis
Direct Mail is Dead. Long Live Direct Mail
Uprise: A Unique AI-Driven Wealth Management Platform
More Than Ever, Bad Experiences Kill Customer Loyalty
Now’s the Best Time for Investing in Modern Banking Technology
Harnessing the Full Potential of Emerging Technologies in Financial Services
Supporting Customer Journeys With Data, AI and Better Engagement
Innovation Requires Connecting Banks with the Right Partners
Think Big, Start Small, and Act Quickly with Applied Intelligence
Varo Bank: The Future of Digital Banks After Silicon Valley Bank Collapse
Digital Transformation Lessons From a $200B Bank
New Business Models and Growth Opportunities in Banking
Consumer Payment Preferences are Transforming
The Power of Omnichannel Communication in Banking
Banks Must Become Resilient to Continuous Disruption
Unlocking the Potential of Digital Banking Transformation
Bankers Like Us Must Make Change Happen
The Future of Credit Card Marketing
What is the Potential of ChatGPT in Banking
Building Banking Loyalty During Volatile Times
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