In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests.
Here’s what you’ll hear about in this conversation:
1) The shifting landscape of event strategy, focusing on people, products, and processes to drive success in the dynamic world of events
2) The untapped potential of event content as a tool for ongoing engagement and strategic advantage
3) How the integration of data analysis and artificial intelligence is transforming event planning
For the full transcript and show notes, visit https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data
Elevate the Debate: Addressing the Events Industry’s Hottest Topics
Ask the Experts: A Playbook To Nail Your Next IRL Event
Leveling Up From Event Manager to Event Experience Leader
Creating Experiential Moments That Matter with Candina Weston and Liz Lathan
Julius Solaris, Boldpush: The State of the Events Industry
Rachel Heller, Bizzabo: Championing Diversity, Equity, and Inclusion in Your Event Strategy
Ryan Schefke and Brad Froese, Captello: Fostering Engagement at Events
Orson Francescone, Financial Times: Building Community Through Strategy Events
Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy
Event Success with Alon Alroy and Eran Ben-Shushan
The Rise of Event Experience ft. Eran Ben-Shushan and Megan Murphy
Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World
Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry
Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey
Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio
Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events
Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event
Joey Graziano, NBA: How The NBA Designed The Bubble
Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy
Angel Micarelli, Cramer: Atomizing Content to Drive Attendee Experience
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast