Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.
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BONUS: Brand Aid
INTRODUCING: "Proof" and the Miracle Berry
47: Drinking Buddies: Jack Daniel and Nearest Green
46: Makin' Whoopee Cushion
45: Heard It Through the Grapevine
44: All That Jazzercise
43: A Tale of Two Spams
42: The Widow Clicquot
41: The Red (M&M) Scare
40: The Marlboro Woman
Trailer: We're back!
39: Scoot Over?
38: The Coed Scouts of America
37: Battle of the Brands: Leo Fender vs Les Paul
Trailer: Household Name becomes Brought To You By...
Introducing: Lost at the Smithsonian
36: A town called DISH
35: You've got Enron mail!
34: The Legend of the Atari Burial
33: Muzak listening, and Alexa eavesdropping
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Proof