The Marketing Automation Discussion
Business
**THIS IS THE FILL VERSION w/ pricing + business models + future...
If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next...
Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation.
The focus of this mastermind is CRM. And my guests are:
I’ve invited these 3 experts to help me shed light on the topic of choosing and building-out your scalable CRM system.
This is the aspect of any sales stack that can either be the most expensive mistake you will have to replace, or the most valuable tool helping your sales and marketing team understand where every prospect is at and triggering the necessary automations to better customer experience.
This is a subject I take very seriously, so one guest will not cover all of our bases.
We go in deep - this discussion was over 120 min in total before edits. You will hear about:
What to look out for when considering ‘Free’ versions of a CRM... CRM strategy - when and how to consider CRM in your stack... The necessary considerations around CRM-triggered automations How to setup your CRM for success Pricing for the two main CRMs we will highlight, And the business models of each of these CRMs so you know which will be best for your business long-term… Become a supporter of this podcast: https://anchor.fm/marketing-automation/support5 Questions To Answer Before Choosing A CRM - Mastermind Discussion | Alex Glenn
What It Takes To Scale a SaaS ‘Platform’ - Lesson's Learned From Co-Founder of Reply.io | Alex Glenn
[Part 2] Recruiting Strategy - The Automation | Steven Lu & Alex Glenn
[Part 1] Tech-Enabled Recruiting | Alex Glenn, Ryan Leary and Alan Walker
[Short Version] The CRM Deep-Dive Mastermind | Alex Glenn, Scott Gellatly, Alex Bass and Mark Colgan
Establishing a Data-Driven Organization | Alex Glenn & Jason, Simon Data
Options and Methodologies for Building Scalable Marketing Automation Systems | Alex Glenn & Mark Colgan
The Truth About Engagement Pods | Alex Glenn & Guillaume Moubeche
White Labeling API Integrator Platforms | Alex Glen & CEO of Integry
The Web Is Yours: Putting APIs In Everyone's Hands | Alex Glenn & Guillaume Boiret, Phantom Buster
A Lesson In Democratization Of The Entire Internet | Alex Glenn & Jan from Apify
How You 5X Your Sales With Phone Sales Automation | Alex Glenn & Chris Beall
How To Remain 'HUMAN' With Marketing Automation | Alex Glenn & Ryan Kulp, FOMO.com
[Part 2] What's New, What's Broken, & Who Should Foxtrot Oscar? | Alex Glenn & Nathan Hague
"Democratizing Productivity" in your App / SaaS and "Productized Best Practices" | Alex Glenn, Zachary Schenkler, and Matt Lo
Democratization of Marketing | Alex Glenn & Scott Brinker, HubSpot
Outreach Today: What Works And What Does Not | Alex Glenn & Max Altschuler
How To Make Cold Email Work | Alex Glenn & Ben Raffi, Growlabs
Our Recommended B2B Marketing & Sales Stack For Gmail Users! | Alex Glenn & Jon Aniano
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