The Marketing Automation Discussion
Business
**THIS IS THE FILL VERSION w/ pricing + business models + future...
If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next...
Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation.
The focus of this mastermind is CRM. And my guests are:
I’ve invited these 3 experts to help me shed light on the topic of choosing and building-out your scalable CRM system.
This is the aspect of any sales stack that can either be the most expensive mistake you will have to replace, or the most valuable tool helping your sales and marketing team understand where every prospect is at and triggering the necessary automations to better customer experience.
This is a subject I take very seriously, so one guest will not cover all of our bases.
We go in deep - this discussion was over 120 min in total before edits. You will hear about:
What to look out for when considering ‘Free’ versions of a CRM... CRM strategy - when and how to consider CRM in your stack... The necessary considerations around CRM-triggered automations How to setup your CRM for success Pricing for the two main CRMs we will highlight, And the business models of each of these CRMs so you know which will be best for your business long-term… Become a supporter of this podcast: https://anchor.fm/marketing-automation/supportWhat Are The Top Trends In Lead Generation For 2018? | Alex Glenn
How should an early stage B2B SaaS startup balance inbound marketing with outbound sales? | Alex Glenn
My actual daily routine for B2B lead generation! | Alex Glenn
Can cold emailing for selling B2B SaaS be successful at all if it's not followed up by phone call? | Alex Glenn
"THE NEW WORLD OF COLD OUTREACH AUTOMATION, GDPR and LEVERAGING DATA" Parts 2 and 3 | Alex Glenn
Is LinkedIn useful for sales outreach? What should I know? | Alex Glenn
Cold Outreach Presentation - Part 1: being 'omnipresent' and 'human-like' | Alex Glenn
"Why are my cold email campaigns not working?" - my answer | Alex Glenn
How to continue cold emailing under GDPR? | Alex Glenn
We answer a question on Quora about GDPR & cold emailing | Alex Glenn
Review of the "Cold Email Platform Analysis PDF" | Alex Glenn
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