Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space.
Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while.
What works for the masses doesn't work for you.
On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead.
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Full show notes and transcript are here.
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
Duped: Courses - Money Making Dream or Business Nightmare
Is the 3 Word Rebellion Messaging Intensive Right for You?
The Best Way to Create Content that Engages Your Right Fit Client
Why You Should Ditch Ideal Client Avatars & Do This Instead
The Missing Ingredient for Wildly Effective Word of Mouth Marketing
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business
The Only Remaining Way to Stand Out in Business
A Programming Note
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business
[Summer Fun] Duped: The Bro Marketing Binary
4 Reasons the StoryBrand Framework Didn't Work for Your Business
8 Jobs Your Message Does for Your Business
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
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