Have you ever thought that one of the reasons that you're hesitant to market and put your expertise out there is because of the way we're taught to market in the online space.
Because what we're taught is not for you, especially if you are an expertise-based business that's been doing it for a while.
What works for the masses doesn't work for you.
On this podcast, we're diving into 3 big messaging tropes that you commonly hear in online business that don't work for expert-based businesses like yours and what you should do instead.
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Full show notes and transcript are here.
The One Reason You’re Better at Marketing than You Think
Love at First Search with Meg Casebolt
Authority: How to Claim It
Put Success in Your Way with Rob Hatch
What is Bro Marketing & How Do You Divest From It in Your Business?
Commitments Over Goals with Tara McMullin
10 Marketing Messages That Need to Drown in the Sea of Sameness in 2021
What Does Your Business Need?
The Rise of Ethical Marketing in 2021 (And What it Means For Your Business)
Lead Your Profit with Caryn Gillen
Explaining What You Do When You're an Expert Who is Too Close to Their Work
Discovering Your One Core Brand Message When You're a Multi-Passionate Entrepreneur
Best Books of 2020 for Growing Your Business & Clarifying Your Message
Translating Data into Confidence with Rita Barry
4 Questions Every Business Owner Needs to Answer to Make More Sales
5 Rebel Truths About Crafting The Message You Want to Be Known For
What the Hell is Messaging & Why Does Your Business Need It?
Scaling Empathy with Kira Hug
Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business
Finding Joy in Marketing and Life with Shannon Hernandez
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