In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.
Michael Rossi | President, adidas Canada
Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment
Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee
Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival
Justine Fedak | (Former) Head of Social & Sponsorships, BMO
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