The Podcaster’s Guide to a Visible Voice
Education:Self-Improvement
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.
Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.
Discover Brigitte’s secret sauce for successful brand integration:
Links worth mentioning from the episode:
Engage with Brigitte:
Connect with Mary!
Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
How to Speak with Your Body Using the Mind Body Connection with Kathryn Yarborough - EP 59
Why What You Wear Matters in Podcasting - EP 58
Attract More Listeners By Building a Compelling Brand for Your Podcast with Lindsay McMahon of All Ears English Podcast - EP 57
Why Reliable Backups are Vital for Your Podcast Episode Production Process - EP 56
How to Find Your Podcasting Voice: Why Authenticity is 100 Times Better Than a Traditional Radio Voice - EP 55
The Process of What's Working, What's Not Working, and What to Celebrate For Your Podcast - Winter Break - EP 54
Discernment In Vulnerability When You're Behind the Mic with Lizzie Allan of Hilarapy - EP 53
Code Switching - Change Your Voice Behind the Mic - EP 52
Honing Your Podcast Voice Though Second Language Learning with Stephanie Fuccio - EP 51
Stop Thinking About Yourself - EP 50
Overcoming Fear and Stigma To Tell Your Story with Jay Shifman - EP 49
Challenge What a Powerful Voice Sounds Like - EP 48
Normalizing Stuttering for Verbal Diversity with Maya Chupkov - EP 47
My Day One in Podcasting with Imposter Syndrome - EP 46
Be Vulnerable Through Laughter - Summer Hiatus - Episode 45
Know Yourself - Personal Branding Wisdom with DP Knudten - EP 44
How Your Personal Brand Creates Success for Your Podcast - Episode 43
Accept and Elevate Your Accent with Maggie Perotin - EP 42
Embrace Your Accent - EP 41
Tips to Thrive in Finding Perfect Guests for Your Podcast with Alex Sanfilippo - EP 40
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