The Podcaster’s Guide to a Visible Voice
Education:Self-Improvement
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.
Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.
Discover Brigitte’s secret sauce for successful brand integration:
Links worth mentioning from the episode:
Engage with Brigitte:
Connect with Mary!
Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com
How to Be a Podcast Guest - EP 39
How Human Connection Is Nurtured Through Your Voice and Podcasting with Megan Hamilton - EP 38
How to Start Each Episode of a Podcast - EP 37
How to Use Your Creative Inspiration To Revolutionize Your Podcast with Ame-Lia Tamburrini - EP 36
3 Tips To Start A Podcast - EP 35
Be the Creator, Not the Critic - Winter Break - EP 34
How Storytelling Builds Emotional Connections for Podcasters with Sophie Wadsworth - EP 33
Bad Interviewing Habits - EP 32
Why Looking Good On Camera Is Important For Your Podcast with Suzanne Glover - EP 31
Buying Podcasting Mics and a User Guide - EP 30
Transform Self-Doubt Into Self-Mastery So You Can Put Your Meaningful and Creative Work Out Into the World With Amber Campion - EP 29
Podcasting is NOT Social Media - EP 28
Sustainable Podcasting - Summer Break - Episode 27
Getting Over Stage Fright and the Power of Storytelling with Tyler Foley - Episode 26
Inspiration for Show Notes and Episode Descriptions - Episode 25
Breathing & Voice Through the Lens of Speech Language Pathology with Kathryn Woods - Episode 24
The Future of Podcast Monetization - Episode 23
Disrupting Voice Stereotypes and Accents with Hadar Shemesh - Episode 22
The Fear of Being Judged - Introducing the Visible Voice Program - Episode 21
Changing Social Power Through Linguistic Diversity with Katherine Kinzler - Episode 20
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