Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort.
Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process.
Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients.
Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process.
Mentioned in this Episode:
Pareto Legal
Pareto PPC LinkedIn
Lawmatics
Needles legal software
Hubspot
Clio Grow
Google Analytics for beginners
Join The Un-Billable Hour Community Table
Reputation Marketing: Manage Your Firm’s Online Reviews
Internet Marketing and Branding for Your Small Law Firm
Optimizing Insurance for your Law Practice
How to Overcome Law Firm Underperformance
Managing Law Firm Risk with Rules-Based Docketing
Law Firm Leadership: Build Your A Team
Law Firm Intake and Lead Conversion: Turn Prospects into Paying Clients
Lawyers, Turn Your Clients into Fanatics
Legal Marketing: Putting Your Clients First for a Valuable Practice
Why Legal Marketing Cannot Be Left to the Marketers
6 Key Numbers Every Attorney Should Know
Applying Lean Startup Principles to a Law Firm
Model Rules for the Modern Lawyer: Leveraging Technology to follow ABA Guidelines
8 Things Killing Your Law Firm and How to Stop Them
Attorneys and Billing: The Art of Getting Paid
Biggest Mistakes by Lawyers in Business Development
The iPad Practice
The Firm Leader – Mastering Difficult Conversations
The LinkedIn Lawyer
Using Document Assembly Tools to Improve Your Firm
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