Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort.
Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law firms build their business and strengthen their intake process.
Data tracking and quality matters. Follow the trail, understand how the marketing funnel is working and where to get prospects in the door and sign that retainer. Intake is about nurturing inbound leads – the results of your advertising and marketing – and turning them into clients.
Intake can make or break all of your marketing and sales efforts. Don’t build a “leaky bucket.” You worked hard, and spent a lot, to develop leads. This is an important episode that can help you go that last mile from generating interest to capturing revenue. Track the “journey” of every prospect. It’s not luck, it’s a process.
Mentioned in this Episode:
Pareto Legal
Pareto PPC LinkedIn
Lawmatics
Needles legal software
Hubspot
Clio Grow
Google Analytics for beginners
Join The Un-Billable Hour Community Table
Women Rainmakers & Legal Marketing
Outsourcing Legal Work to India - Even Solos Do It
The Importance of Computer Skills in the Legal World
Finding Clients for your New Practice
Time Management to Avoid Lawyer Meltdown
Favorite Law Practice Management Tips for A Successful 2010
Value Billing & the Use of Transparent Pricing
How to Operate a Successful Solo Practice
Legal Marketing for Success
Official Trailer for Un-Billable Hour with Christopher T. Anderson
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
ABA Journal Podcasts - Legal Talk Network
ABA Law Student Podcast
ABA Journal: Modern Law Library
The Legal Toolkit
New Solo