In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data, analytics, and predictive intelligence company that helps Shopify brands buy and measure TV ads across linear and streaming TV.
They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.
WHAT YOU WILL LEARN TODAY
The difference between linear and streaming TV.
TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
How TV can be part of your marketing mix to continue finding your audiences at scale.
How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.
LINKS AND RESOURCES MENTIONED
Tatari
Marketer's Guide to Advertising on Streaming TV
Vuori Clothing
This episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google.
See acast.com/privacy for privacy and opt-out information.
Shopify Growth Secrets: Leveraging Intelligent Demand Planning For Success With Bahadır Efeoğlu From Fabrikator
Bloomreach and Ecommerce Evolution: AI-Powered Personalization for Exceptional Customer Experiences With Raj De Datta Of Bloomreach
Revolutionizing Customer Acquisition: SimplicityDX's Impact on Shopify Marketing Efficiency With Charles Nicholls
Winning Strategies: How AdScale's AI Tech Transforms eCommerce Advertising With Mati Ram
Adjusting Your E-commerce SEO Strategy To Focus On Organic Revenue, Not Just Traffic With Andrew Maff Of BlueTuskr
Stay Ahead of the Competition: Mastering Data Feed Optimization With Jacques van der Wilt Of DataFeedWatch
Affordable Influence: How MavenReach is Democratizing Brand Awareness With Esther Kim
Chase Harmer's Wishes: Crafting a New Narrative in Charitable Giving
How To Offer Amazon Prime Style Shipping On Your Shopify Store With Manish Chowdhary Of Cahoot
Speed Sells: How Turbocharging Your Shopify Site Can Skyrocket Profits With Daren Limas Of Nostra
Meaningful AI In Customer Service: Go Beyond The Hype With Richpanel
Shopify's Silent Salesperson: How Alia Educates And Converts With Cory Gill Of Alia
Say Goodbye To Address Collection Hassles! Shopify Gipht App Is Here With Jean Ginsberg
Modern Fulfillment: Sustainable Packaging, Unboxing Experiences, Consultative Partnerships With Erik Tonge Of Badger
How Young D2C Brands Are Using AI To Transform Customer Growth And Retention With Kiyan Foroughi
Boost Your Holiday Sales This Q4 With Email-Based Gifting With Jean Ginzburg Of Gipht App
Hustle Alone Won't Cut It: Adapting And Thriving In The Mid-Market With Nirav Sheth Of Anatta
Beyond Bots: How Rep AI Leverages ChatGPT To Reinvent Online Shopping With Shauli Mizrahi
Enhance Your Shopify Store And Unlock High-Converting Pages Using AI With Chris Koh Of GemPages
Beyond Borders: How Portless Streamlines Global Fulfillment For DTC Brands With Izzy Rosenzweig
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast