MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.
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Where Is AI Taking Marketing? -- Ian Macleod // SALESmanago
Best AI Tools For Marketers -- Jeanna Barrett // First Page Strategy
Lead Gen Strategies For SaaS -- Jeanna Barrett // First Page Strategy
Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe
How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe
The Power Of Video Bases Research Interview -- Sharekh Shaikh // CleverX
Audience Discovery For Marketing Research -- Sharekh Shaikh // CleverX
Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail
Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail
What Podcasters Can Learn From Bloggers -- David Finkelstein // BDEX
Impression Volume Vs Quality -- David Finkelstein // BDEX
Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle
Why The Biggest Barrier In Tech Is Data -- Courtney Trudeau // Merkle
CX At scale & Speed Of Customer Expectations -- Courtney Trudeau // Merkle
How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar
Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar
Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects
Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects
Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects
The Impact Of AI On The Legal Sector -- Colin Levy // Malbek
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