MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Management
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, delves into customer marketing. From understanding the fundamentals of demand generation and demand capture to navigating the evolving landscape of marketing in the digital age, find out how Treasure Data's journey reflects these shifts. Discover the key role of thought leadership in driving demand and assessing brand marketing's impact on your bottom line. Today, Zack discusses turning customer marketing strategy into pipeline growth.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Increasing Your Content's Lifespan
How To Act Like A Media Company
Ranking Trust, Privacy, Affordability, And Personalization
What Consumers Want From Brands
Prepping For An AI-Driven Landscape
Why Marketing Needs A Data Shift
B2B content marketing secrets
Identifying your B2B Demand Gen audience
Virtual Product Placement
In-Content Advertising In Streaming
The First 60 Days Of A CMO
Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango
Finding Authenticity In The Creator Economy -- Analisa Goodin // Catch+Release
AI’s Impact On Content Licensing -- Analisa Goodin // Catch+Release
AI's Role In Finding The Right Influencers -- Ismael El-Qudsi // SocialPubli
Is AI The Next Frontier Of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli
Database Architecture For Future AI -- Brian McKenna // DMi Partners
Leveraging AI In Email Tools -- Brian McKenna // DMi Partners
Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
CMO Confidential