As we dive deep into your messaging this summer, I wanted to let you know about an absolutely free opportunity to get more support on creating your one-of-a-kind message that makes you the obvious choice for your client.
It’s the Three Word Rebellion Book Club.
In September, we’ll read the book and do the exercises together. You’ll get bonus book content that will help you unearth your Three Word Rebellion and we’ll have live book club meetings so that you can share your answers and ahas as you work on crafting your message.
Sound good? Sign up at drmichellemazur.com/club
Now back to our Summer Deep Dive.
Today, we’re talking about using your messaging to lead people to your offer.
That’s the purpose of messaging, right?
But when was the last time you told the world how they could work with you?
I’m not talking about spreading value through your emails and social posts. So really, when was the last time you directly told people about your offer?
Today, I’m taking my own advice and sharing how you can work with me, and giving you an example of how you can share your offer.
In this episode:
Learn more about Michelle Mazur:
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
Trailer: Introducing the Make Marketing Suck Less Podcast
The Power of Repurposing Your Content with Andréa Jones
How The Sunk-Cost Fallacy Changed This Podcast
Why Your Expertise Matters: Messaging To Be Known, Hired, And Paid
Show, Don’t Tell: Building Trust in Your Marketing
Stop “Should’ing” Yourself with Amanda McKinney
The Do Less But Better Marketing Strategy
Five Reasons Why Marketing Bites (And What To Do About It)
[MMSL] How to Create Content that Gets People Ready to Work with You with Christie Pearl
Doing Business Differently? Be an Expert Amongst the Experts
[MMSL] When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
Why Marketing Courses Fail Your Business (and What to do Instead)
[MMSL] How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
Does Claiming Your Expertise Limit Your Business? Debunking 3 Misconceptions About Marketing for Experts
[MMSL] What to Do When Your Audience Isn't Growing
The Proving Energy Trap: How to Communicate Your Expertise Effectively
Why Trying to Get it “Right” Keeps Your Business the Best-Kept Secret in the Industry
Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business
Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business
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