Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library
276: The Right Way to Run Brand Campaigns in Google Ads
275: The 5 Most Common Questions We Get from Existing Clients
274: The 5 Most Common Questions We Get From New Clients
273: How To Handle The Google Ads Algorithm Black Box
272: Did You Know About These Advanced Data and Settings Options in Google Ads?
271: What Facebook Advertisers Need To Know About Google Ads
270: The Impact of Image Extensions
269: Advanced Google Ads Tips For HVAC Companies
268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
267: My PPC Ads Stopped Working. Now What?
266: Google Ads Q&A
265: What Does a Google Ads Expert Do?
264: Cannibalization Inside A Google Ads Account
263: Redefining SKAGS
262: The Most Common Questions We Get From New Google Ads Advertisers
261: Important Information About Keyword Match Types That You Don’t Want To Miss
260: The 5 Rules of Keyword Quality
259: Interesting Results From Two Google Ads Smart Campaigns
258: Smart Campaigns - Advantages & Disadvantages
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast