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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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317: What’s the Best Bidding Strategy in Google Ads?
316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
315: The Second-Best Google Ads Q&A We’ve Ever Done!
314: Week 1 Checklist for New Google Ads Campaigns
313: How to Improve Your Clickthrough Rate in Google Ads
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
311: Click Share Column Deep Dive
310: The Secrets to Getting More Leads from Google Ads
309: How Small Businesses Should Think About Advertising on Google Ads
308: The Best Google Ads Q&A We’ve Ever Done
307: Exciting Updates to Conversion Tracking in Google Ads
306: Call Extensions Deep Dive
305: Performance Max Campaigns in Google Ads
304: How to Eliminate Google Ads Stress
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
302: Amazing Google Ads Q&A Episode
301: Beginner's Guide to Google Ads
300: The State of Google Ads (What's Changed and What's the Same)
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
298: How to Build a YouTube Campaign in Google Ads
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