Are marketers allergic to creativity? How do bold ideas thrive in huge international companies? How can creatives work within a systematic, data-driven company or agency? All these questions and a lot more are answered in this Sweathead episode with Karl Isaac, who also talks about his experience working on some of the most popular brands worldwide.
For over 20 years, Karl’s been giving brands chiropractic adjustments. He’s led some of the world’s best-known brands at Microsoft, Adobe, and Ebay and agency-side at Razorfish, Landor, and Hi It’s Us. Now, he’s a Fractional Chief Brand and Marketing Officer helping companies define, grow, and accelerate brands by better connecting to culture, embracing digital, and uniting through a common vision on a global scale.
He’s presented at SXSW, DMEXCO, AIGA National Conference, and Digiday events and been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, and CMO.com.
Karl has an MBA and Master of Architecture degree.
You can find Karl at @redglassesclub on Twitter and Instagram, and on LinkedIn at http://www.linkedin.com/in/brands.
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A Cluster Of Moods plus Strategist Support (8 Listener Questions Answered)
Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO
A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore
The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB
Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer
Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney
A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO
Web3 For Cynical Strategists with Accenture Song's Mara Rigney
An Exit Strategy For Burnout - Austin Powers
Rebuilding An Advertising Agency After A Public Crisis - The Richards Group
If Hiring Strategists Were Easy, Anybody Could Do It - Brinn Phillips, Dino Demopoulous
Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
The Twisted Reality of Strategy Bosses - Monologue
Strategy Practice with Karan Taneja and Syed Shozab Abbas - Five Attempts At The Four Points
Are You Trying To Sound Like A Strategist Or Are You Trying To Sound Clear? - Bedside Monologue
The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley
Building An Agency As Your Country Glitches - Kavinda Welagedara, CSO
Crossing Borders - Applying For Overseas Advertising Jobs
When Are We Done? A Note About Strategic Rigor And Job Titles - Walk And Talk, Dallas (fixed it!)
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