A conversation about the current state of marketing books with Josh Bernoff.
Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.
Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).
He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff
433 Bullseye Marketing by Louis Gudema
432 Get to Aha by Andy Cunningham
431 Leading Growth by Anthony Iannarino
430 Marketing Metrics by Christina Inge
429 Primal Storytelling by Anthony Butler
428 Assemblage by Emmanuel Probst
427 Myths of Branding by Andy Millgan
426 Magic Words by Jonah Berger
425 Social Selling by Tim Hughes
424 Trust Signals by Scott Baradell
423 Creating Superfans by Brittany Hodak
422 The Martech Handbook by Darrell Alfonso
421 The Power of Scarcity by Mindy Weinstein
420 Selling in a Crisis by Jeb Blount
419 Belonging to the Brand by Mark Schaefer
418 Myths of Social Media by Ian MacRae
417 Happy Work by Nicholas Webb
416 From Backroom to Boardroom by Debbie Qaqish
415 Amplify Your Influence by René Rodriguez
414 Content Chemistry by Andy Crestodina
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