A conversation about the current state of marketing books with Josh Bernoff.
Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.
Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).
He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff
319 The Strategy Mindset 2.0 by Chuck Bamford
318 Stand Out Marketing by Stacey Danheiser
317 Cumulative Advantage by Mark Schaefer
316 The Smart Marketing Book by Dan White
315 The Ministry of Common Sense by Martin Lindstrom
314 Ultimate Guide to Facebook Advertising by Bob Regnerus
313 The Influencer Code by Amanda Russell
312 Friday Forward by Robert Glazer
311 Outbounding by Skip Miller
310 Unfiltered Marketing by Stephen Denny
309 The Expansion Sale by Tim Riesterer
308 The Visual Sale by Marcus Sheridan
307 The Six Disciplines of Agile Marketing by Jim Ewel
306 The Interaction Field by Erich Joachimsthaler
305 Revenue Growth Engine by Darrell Amy
304 The Practice by Seth Godin
303 Mastering Marketing Agility by Andrea Fryrear
302 Unleash Your Primal Brain by Tim Ash
301 Standout Virtual Events by David Meerman Scott
300 Virtual Selling by Jeb Blount
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