Today we speak to a growth strategist, founder and managing director of the consulting company JK Access, Anna Jona Koch. With 15 years of experience in communication and business development in the leading media and lifestyle brand companies such as Philipp Plein, ELLE and the German Football Association, Jona has a lot to tell. In this episode, she shares her take on what is the best investment a brand can make when it comes to their communication strategy. Jona reveals how brands can combine storytelling with business objectives to create a profound impact on culture and company revenue. Last but not least, we brush up on her early exposure to political dynamics, her unique approach to networking and deep connection to football, such as FC Viktoria Berlin.
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