What would life be like if 80% of your customers came back to buy from your website again… and again… and again?
It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.
Here’s a sneak peek of what we cover:
Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back
Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet
Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)
How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)
This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good.
If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge.
We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.
This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/
Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!
xo, Tracy
Here are the resources mentioned in the show:
Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/
HorseFeathers Gifts - https://horsefeathersgifts.com/
‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/
Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge
Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/
Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/
Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny
Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive
Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny
EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson
EP397: Why Many Online Sales Strategies Fail
EP396: How Live Selling Transformed Her Online Jewelry Sales
EP395: 3 Rules for Planning Your Next Online Sales Promotion
EP394: What's Working Now: SMS Marketing For The Jewelry Industry with Taylor Frame
EP393: We're hiring! Plus, Tips For Training a Marketing Assistant
EP392: How to Grow Your Custom Jewelry Business in 2023
EP391: 3 Questions You Need on Your Custom Jewelry Forms to Close More Prospects
EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry
EP389: Can I Grow My Jewelry Business Without Social Media?
EP388: Jewelry Brand Makeover Bootcamp Recap
Tuesday Tip Bonus: Building a Business Aligned With Your Vision of Success
EP387: How Much Should I Pay Myself As a Jewelry Designer?
Tuesday Tip: How to Find the Money to Invest in Your Business
EP386: When is the Right Time to Get Coaching For Your Jewelry Business
Tuesday Tip: Having the Courage to Bet on Yourself
EP385: Her Jewelry Business Became a Safe Haven From an Abusive Relationship
Tuesday's Tip: From Corporate to Intentional Jewelry with Joel Ingalswon
EP384: Growing a Jewelry Business in Retirement with Rina Luban
Tuesday Tip: From rags to riches with Quay Flom
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips