Marketing MasterClass - Psychology in Communication
Business:Marketing
In this episode we are discussing the meta-studies on the scarcity effect. One of these was published yesterday and it presents very interesting findings. Although not being in complete unison with other metastudy in the area of scarcity - marketers finally know a bit more which scarcity works better for which categories. Restricting time? Restricting availability? Supply?
Let's dive in!
Thank you for all your comments - please continue with sharing your experiences at michal.szaniecki@pentonica.net
13. Bite-size take-away of Psychology in Communication
12. Pragmatic Toolbox to beef up your communication power
11. Briefly into emotions
10. Metacommunication - saint grail for successful behavior change
09. Peripheral Route: more examples to get the gist
08. Peripheral Route: low attention - high memory capacity & emotions
07. Central Route: its traps and how to overcome them
06. Central Route: high attention - low memory capacity
05. Two routes of communications in detail
04. From brain capacity to two routes of brand communications
03. How humans process communications
02. Why declarative evaluation of brand communications falls short of your expectation
01. Introduction to Marketing MasterClass - Psychology in Communication
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