| 1 | 33. Power of serendipity in building brand concepts 2023-08-04 |
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| 2 | 32. Obliquity as a shortcut to build important brand equities 2023-07-27 |
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| 3 | 31. Simple 5 benefits of Celebrity Endorsement 2023-06-17 |
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| 4 | 30. What do we need loyal consumers for 2023-05-27 |
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| 5 | 29. Marketer as Scientist 2023-05-20 |
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| 6 | 28. Is it more important to be different or distinctive? 2023-05-14 |
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| 7 | 27. Incrementality illusion 2023-05-07 |
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| 8 | 26. Scarcity Effect decoded 2023-04-29 |
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| 9 | 25. Bigger Logo, ChatGPT! 2023-04-08 |
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| 10 | 24. How we should invest in Brand Building vs Performance Marketing 2023-01-07 |
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Marketing MasterClass - Psychology in Communication
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
