Can you imagine saying goodbye to confusing spreadsheets and emails that track partner relationships and sales?
Imagine the possibility of your team instantly identifying sales opportunities in your partners' networks?
Cassandra Gholston, CEO of PartnerTap, joined me on the podcast to share her journey building a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team.
Cassandra recounted those early days saying, "We started to understand the difference between mercenary sales and missionary sales. And this was missionary sales."
Chapters
05:36 Referral selling is important.
22:29 CEOs can train sales teams to properly prepare and bring them in at the right time for customers or prospects.
23:03 CEOs should be involved in sales to show they care about their customers.
24:44 Cassandra started Fempire to bring powerful women together and promote women leaders.
28:06 Outdated sales strategies like cold calling and spamming on LinkedIn are not effective.
31:29 CEOs can feel like they're on an island by themselves, but the podcast and networking can help.
33:47 Co-selling is a big deal, and every company is looking to do it.
34:44 Customer success is important for high user adoption and making customers successful.
35:46 Ongoing customer success is necessary for customer renewals and growth.
39:48 Tenured customer success teams are important for success in a down market.
About Guest
Cassandra is a customer and partner-obsessed CEO who has been driving revenue with and for partners her whole career.
As an enterprise software sales rep, she knew her secret to success was working with partners. Helping partners get into new accounts, leveraging her relationships to accelerate partner deals, and sharing insights helped her build a web of trusted partnerships around her accounts. This approach propelled her to the #1 enterprise sales rep spot three years in a row.
At the height of her enterprise sales career, and with two young kids at home, Cassandra had an epiphany for a new software product that would help every B2B sales rep save time, sell more, and crush their quota with partners. She quit her job, co-founded PartnerTap, and built the industry’s first ecosystem sales platform. Today PartnerTap is the leading partner ecosystem platform empowering channel, partner and sales teams at HPE, Lumen, Genesys, ADP and SAP Concur to share data and co-sell with partners.
About Company
Partner Tap is a data sharing application that allows secure sharing of CRM data between companies, automating account mapping and pipeline sharing. The platform helps companies identify new logos to target and where they have existing customers or inroads. The company works with all large CRMs and even some smaller ones, and has been successful, working with some of the largest companies such as HP, ADP, and SAP.
Social Links
https://partnertap.com/
https://www.linkedin.com/in/cassandragholston/
Fempire | We’re on a mission to activate and grow women’s power at every level of society. (fempireecosystem.com)
You can learn more about and connect with Alice Heiman in the links below.
Website: https://AliceHeiman.com
Connect with Alice on LinkedIn
The CEO's Role in Sales: 2nd Anniversary Edition with Alice Heiman
The Danger of CEOs Undermining Sales with Larry Mandelberg
Companies are bought, they are not sold with Tracy Young
Case Studies Close Deals with Julian Lumpkin
Scaling Your Sales Through Customer Retention
Usings AI To Gain A Competitive Edge In B2B Sales
What Titans of Tech Teach Us About Growing Sales Teams
How to maximize revenue growth with SalesOps
How Mission-Driven Companies Benefit From Founder-Led Sales
A Customer-Success Driven Sales Strategy
Better Prospecting Leads To More Sales Conversations
The Art Of Scaling A Sales Team
Building and Implementing Scalable Processes
How To Hire The Right Sellers In An Early Stage Company
The Secret to Predictable Growth through Building a Personal Brand
Move Deals Through Your Pipeline With The Centricity Model
Strategies To Gain An Unfair Advantage
How This CEO Bootstrapped A Sales Team
What every CEO can learn from 2022
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show