In this week’s event, Chris provides detailed information on the financial strategies of B2B companies and the problems associated with excessive go-to-market (GTM) strategies. He leads listeners through topics including demand generation marketing, company growth, and the excessive spending on sales and marketing known as GTM bloat.
Chris clearly explains the current market situation and advises companies to focus on the Customer Acquisition Cost (CAC) payback period for financial planning instead of the traditional percentage of revenue approach. He summarizes the problems with having too many specialized roles in sales and marketing, identifies typical mistakes in budgeting, and recommends a financially sound approach that emphasizes effective customer acquisition and long-term stability instead of quick growth.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV E9 - You Have to Win Before Google | Ryan Stewart
RV E8 - Category Creation and Revenue R&D | Exit Five
RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
RV E6 - Year End Planning, Brand Moves In This Economy, & The Alignment Trifecta | Tik Tok Live 18
RV E5 - Adapting Your Go-To-Market in an Unstable Financial Market | Sahil Mansuri
RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17
RV E3 - Scaling Your Company, Career Advice, & Solopreneurship | Tik Tok Live 16
RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event
RV E1 - MUST LISTEN: The Pilot | Revenue Vitals
327 - LEAKED: Revenue R&D | ABMLA Private Event
326 - Change the Goal to Change the Outcome | Social at Scale Podcast
325 - Revisiting Your In-Person Event Strategy with Nick Bennett
324 - LinkedIn Deep Dive with Daniel Murray
323 - Why Marketers Need to Focus on Revenue | TikTok Live 15
322 - How to Develop and Communicate Your Unique POV | The Notorious Thought Leader Podcast
321 - Finding The Right Information & Listening To It - Tik Tok Live 14
320 - Building Your Revenue Engine With Dark Social | Podcast Advertising Playbook
319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt
318: Companies Need to Be Investing in their Revenue Engine | TikTok Live 12
317: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast