In this week’s event, Chris provides detailed information on the financial strategies of B2B companies and the problems associated with excessive go-to-market (GTM) strategies. He leads listeners through topics including demand generation marketing, company growth, and the excessive spending on sales and marketing known as GTM bloat.
Chris clearly explains the current market situation and advises companies to focus on the Customer Acquisition Cost (CAC) payback period for financial planning instead of the traditional percentage of revenue approach. He summarizes the problems with having too many specialized roles in sales and marketing, identifies typical mistakes in budgeting, and recommends a financially sound approach that emphasizes effective customer acquisition and long-term stability instead of quick growth.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV E29 - Revenue R&D Importance | Revenue Vitals Live #1
RV E28 - Revisiting 2022’s Best: 6 Ways To Become A Top-Tier B2B Marketer | Demand Gen Live S2 x71
RV E27 - Revisiting 2022’s Best | MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
RV E26 - Tips for Promotions, Personal Brands, Side Hustles, and more! | Best Of: TikTok Live
RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances
RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25
RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly
RV E22 - The B2B Buying Journey, Chris’ LinkedIn Post Process, Building Community, and more! | TikTok Live 24
RV E21 - The 4 Reasons “Demand Gen” is Failing B2B Companies | Performance Media Podcast with Pablo Ruiz
RV E20 - The Idea of Marketing is Broken | TikTok Live 23
RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
RV E18 - The Importance of R&D Functions | TikTok Live 22
RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
RV E16 - Thoughts on "All-Bound" and Revenue as a Team Sport | REVolution Podcast
RV E15 - Defining Your Own Success | TikTok Live 21
RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event
RV E13 - Building Routine, Finding Confidence, Staying Adaptable, and more | CEO AMA
RV E12 - 2023 Planning Overview, Building Communities, and More | TikTok Live 20
RV E11 - A Look Inside the Refine Labs P&L Statement, Getting Your Next Promotion, and More | TikTok Live 19
RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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