Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.
Full Episode Details
Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.
In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.
He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
In This Episode:
1:42 - Bart explains how he first entered the higher ed marketing space
3:08 - How higher ed marketing has evolved
5:12 - Bart’s predictions on its future
7:38 - How higher ed marketers can adopt AI and get better at prompting
12:11 – Bart’s favorite use cases for AI
16:28 – Why the “early adopters” are only a few months ahead of everyone else
18:23 - Bart’s thoughts on younger people getting into higher ed marketing
22:16 - Using the necessary skills to succeed in modern marketing
24:10 - Why you don’t have to market to everyone
25:34 - Where Bart finds inspiration
28:57 - Emerging trends that marketers should pay attention to
31:40 - Insights and themes in Bart’s podcast
34:09 - How marketers are making mistakes
38:00 - Bart’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Connect with Bart on LinkedIn
Listen to The Higher Ed Marketer podcast
Follow Bart on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers.
How to Use Authenticity and Become a TikTok Influencer
Psychology Shows Why Social Media Often Fails
How 130,000 RE/MAX Agents Use Social Media
If LinkedIn is Salad Do You Need More Roughage?
Why Passion is the Number One Ingredient for a Social Media Manager
Is Social Media Making You a Better Person?
Using Creativity to Dominate Linkedin Video
How to Decentralize Social Media Execution to Add Authenticity
How to Spot Social Media Fads vs. Trends
Burnout is Real Among Social Media Managers
How to Use Social Media to Create a Fanocracy for your Brand
Secrets to Success When Publishing Content on LinkedIn
6 Top 2020 Social Media Trends
Introducing Standing Ovation
Use Customer Questions to Drive your Social Content Strategy
Michael Stelzner Predicts a Bumpy Future for Social Media
Social Pros Greatest Hits - How to Add Value with Every Instagram Post
Is your Social Media Curious Enough to Succeed?
The Biggest Threat to Community Managers is Themselves
The Power of Social Media for Professional Services
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour