Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.
Full Episode Details
Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.
In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.
He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
In This Episode:
1:42 - Bart explains how he first entered the higher ed marketing space
3:08 - How higher ed marketing has evolved
5:12 - Bart’s predictions on its future
7:38 - How higher ed marketers can adopt AI and get better at prompting
12:11 – Bart’s favorite use cases for AI
16:28 – Why the “early adopters” are only a few months ahead of everyone else
18:23 - Bart’s thoughts on younger people getting into higher ed marketing
22:16 - Using the necessary skills to succeed in modern marketing
24:10 - Why you don’t have to market to everyone
25:34 - Where Bart finds inspiration
28:57 - Emerging trends that marketers should pay attention to
31:40 - Insights and themes in Bart’s podcast
34:09 - How marketers are making mistakes
38:00 - Bart’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Connect with Bart on LinkedIn
Listen to The Higher Ed Marketer podcast
Follow Bart on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers.
How Auntie Anne’s Pretzels Is Taking Social by Storm
How Being “Customer Obsessed” Is Key to Seaworld’s Success
How to Create Customers with a Branded YouTube Channel
How to Make Customers Love Your Social Media Program
How Seasonal Brands Can Use Social to Engage Audiences 24/7
What the State of Marketing Report Reveals about Social Media in 2021
How Digital Crisis Management Works in 2021
Rethinking Your Marketing Strategy with John Jantsch
Why You Must Constantly Revisit Your Social Media Strategy
How Orlando Rebuilt Traveler Trust with Social Media
How Hulu Uses Social Media to Create Massive Brand Chatter
How Amtrak Got Creative in Social during the Pandemic
How to Unlock the Power of Influencer Marketing
How Nasdaq Goes All in on Its People-Focused Social Strategy
Advanced Instagram Strategies You Need to Master
How to Create a Successful Daily Livestream Show
How the College Football Playoff Prioritizes Social Media Content
How to Make Your Social Media Ideas Irresistible
Power Up Your Paid Social Approach
How Google Gets Hyperlocal Social Right
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour