Marketing Director at Yorkshire Tea, Dom Dwight, chatted to Michaela Hallam - Fresh Air's Director of Content - to discuss what defines his brand's tone of voice.
Dom talks about how content is either useful or entertaining, and why they usually choose the latter. They also discuss about the Yorkshire Tea's brand voice and how they fill it with warmth, authenticity and quirkiness, consistently across all their platforms.
This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the UK's brand leaders.
See omnystudio.com/listener for privacy information.
What we love about podcasts, with the Fresh Air team
Creating branded true crime content, with Hogan Lovells and Northam Media
Recording in a fast-changing world, with Barclays
A useful guide to live podcasting, with Twitter Spaces
Changing listeners’ perspectives, with Lloyd’s Register Foundation
Recording on location, with Greater Anglia
Reaching young audiences, with WWF
SPECIAL ANNOUNCEMENT with Pacific Content
Building a global partnership, with Pacific Content
Developing formats, with Legal & General
Exploring internal comms, with Hitachi
Creating an international podcast, with Velux
Attracting different audiences, with ABB.
Defining success
Who should present your podcast?
Choosing a format
Why make a branded podcast?
Coaching your in-house presenter, with Salesforce Appexchange
Creativity on a modest budget, with University College London
Storytelling, with Royal Botanic Gardens, Kew.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth