An interview is the bedrock of storytelling. It has the potential to make or break the content that’s being produced. In this episode, Cole Heilborn shares tips and tricks after running hundreds of interviews for leading brands in the outdoor industry.
Takeaways
-Preparation and casting are crucial for successful interviews.
- Active listening and asking follow-up questions are essential.
- Interviewers should balance managing and restraining the conversation.
- Creative liberty can be used while honoring the truth of the interviewee's story.
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These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
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Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Cory Van Auken | Digital Marketing and PR | Darby Communications
Peter and Spencer | The Low Impact Camper | Super Pacific
Sean and Shandi | An Award Winning Story | Forever is Now
Chatham Baker | Integrated Licensing | SPG Company
Christian Lepley | An Awakening | GU Energy Labs
Rich Hohne | True to the Trail | Oboz Footwear
Eli Kerr | The Whole Self | Gnarly Nutrition
Kyle McCann | Jumping Ship | Canyon Bicycles USA
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
Amanda Goad | Building a Brand Voice | BoldBrew
Chris Killen | Strategy is the new King | Bell Helmets
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
Rick Wittenbraker | Community over Self | Howler Brothers
Jen Gurecki | Snow for All | Coalition Snow
Linda Balfour | E-commerce Pivot | Superfeet
Maddie Petry | Down the Mountain | Mammut
Patrick Tullos | Mental Health in the Outdoors | Adidas
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