An interview is the bedrock of storytelling. It has the potential to make or break the content that’s being produced. In this episode, Cole Heilborn shares tips and tricks after running hundreds of interviews for leading brands in the outdoor industry.
Takeaways
-Preparation and casting are crucial for successful interviews.
- Active listening and asking follow-up questions are essential.
- Interviewers should balance managing and restraining the conversation.
- Creative liberty can be used while honoring the truth of the interviewee's story.
//
These Fireside Chats are short discussions where we'll delve into the heart of storytelling and its pivotal role in today's marketing landscape. In these short episodes, we'll explore the art of storytelling, and uncover the insights to help you craft narratives that captivate, resonate, and leave a lasting impact on your brand.
//
Curious how your brand’s storytelling efforts stack up? Take this 9-question quiz to evaluate the health of your brand storytelling.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
What Role Does Passion Play in Marketing?
6 Steps to Building a High Performing Team
Words Matter: How to Get Your Messaging Right
Passion Alone Won't Land You The Job: How to Get Hired in 2024
Is The "Why" Behind a Brand Still Important?
Strategy Roadmap: How to Develop a Business Strategy
What is the Future of Industry Events?
The Golden Age of Branded Films is Dead
YouTube is the Future for Outdoor Media
How to Start an Agency
The Art of the Creative Brief | Storytelling Series Part 4 of 4
Developing Insights | Storytelling Series Part 3 of 4
Understanding Your Audience | Storytelling Series Part 2 of 4
The Power of Stories | Storytelling Series Part 1 of 4
How to Leverage YouTube as a Brand
Rebranding Gone Wrong
Consumer Attention is Fragmented - Brands Need to Meet Consumers
The Journey to Brand Maturity
Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
How to Beat the Attention Economy
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast