This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business.
In this episode, Gerardo discusses his ungated content strategy and the venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high intent marketing leads.
Key Takeaways:
Quote:
I believe that the best content marketing strategy, especially if you're in a position where you're trying to educate the market, you're trying to establish thought leadership, is finding that space in the center of three concentric circles.
One is what your audience cares about. The other one is what you know more than anybody else. And the third one is what the technology or the point of views that will predispose your prospects to buy, or increase the likelihood of them to buy.
Episode Timestamps:
*(6:44) The Trust Tree: Defining and sticking to your ICP
*(28:25) The Playbook: ABM strategy, content and intent
*(50:03) Quick Hits: Gerardo’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
Learn more about
Caspian Studios
The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase
The Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io
The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic
Your Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly
Taking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global
An SEO Masterclass with Justin Shriber, CMO of People.ai
The $4B Demand Gen Formula with Joy Corso, CMO of Vonage
Dreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce
Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Dreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy
Scaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo
How to Borrow Ideas Like a Marketer with Morgan Norman, CMO of Dialpad
Leading a $3.2B Twilio Acquisition with Marketing MVP Katrina Wong, VP of Product Marketing & Demand Generation at Segment
The Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel
The Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2
Part 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
Marketing for 100% of the Fortune 100 with 5-time CMO Brian Kardon, CMO of InVision
The Clearing Model: A Framework for Having Difficult Conversations with Sydney Sloan, CMO of SalesLoft
Globalizing & Localizing Your Brand with Alibaba’s Head of North America B2B Brand and Marketing, Erica Chan
Inception, Flow, & Interruption: Three Pillars of Marketing Glory with Josh Todd, CMO of Mindbody
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips