This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business.
In this episode, Gerardo discusses his ungated content strategy and the venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high intent marketing leads.
Key Takeaways:
Quote:
I believe that the best content marketing strategy, especially if you're in a position where you're trying to educate the market, you're trying to establish thought leadership, is finding that space in the center of three concentric circles.
One is what your audience cares about. The other one is what you know more than anybody else. And the third one is what the technology or the point of views that will predispose your prospects to buy, or increase the likelihood of them to buy.
Episode Timestamps:
*(6:44) The Trust Tree: Defining and sticking to your ICP
*(28:25) The Playbook: ABM strategy, content and intent
*(50:03) Quick Hits: Gerardo’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
Learn more about
Caspian Studios
How an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at Procore
Metrics: A CMO's Best & Worst Friend with Jay Lee, CMO of Avalara
From Employee 11 to $600M in Revenue with Alex Rosemblat, CMO of Datadog
Cutting Through the Noise: The Challenge of Marketing to Marketers with Norman Guadagno, CMO of Acoustic
Season 2 Trailer
Make Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at Salesforce
Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021
No Silver Bullet: A 3-time CMO’s Approach to Demand Gen with Susan Ganeshan, CMO of Granicus
Owning the SMB Market: $1.3B in ARR with a New Demand Gen Playbook with Jamie Domenici, CMO of LogMeIn
Five Seconds to Wow Somebody: Two Decades of Demand Gen Secrets with Christelle Flahaux, VP of Marketing at FortressIQ
Journey to CMO: What I Learned From the World's Greatest SaaS Companies with Naman Khan, CMO of Zeplin
Make It Memorable: Secrets from a 20 Year Tech Veteran on Tackling Global Expansion with Dave Dabbah, CMO of CleverTap
Stay Agile, Stand Out: Accelerating Pipeline to Achieve a $30B Market Cap with Len Fischer, SVP of Demand Gen at Okta
A 4-time Tech CMO’s Secrets to Integrated Demand Gen with Lynne Capozzi, CMO of Acquia
Achieving a $4.5B Valuation Through Product-Led Growth with Marie Gassée, VP of Growth at Confluent
How to Fuel Multi-Segment Demand with Esther Flammer, VP of Demand Generation at Conga
Marrying Creativity and Data to Become a $51B Business with Rachel Thornton, VP of Global Marketing for Amazon Web Services
The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads with Joanie Wang, Director of Marketing at Expensify
All In: A Year of Rocketship Growth with Matterport CMO Robin Daniels
ROI of Everything: The Playbook of a 4-time Tech CMO with Grant Johnson, CMO of Emburse
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips