Chris delivered a keynote at this spring’s Qualified Pipeline summit. The event kicks off by diving into Chris's motivation for transitioning from the services industry to starting a software company offering GTM strategy as a service. The discussion offers a prime opportunity for businesses to comprehend the challenges and patterns that can dictate success in digital demand.
Chris shares a candid reflection on the inefficiencies plaguing B2B companies, emphasizing a data-driven approach to revitalize go-to-market strategies. The conversation leads into the intricacies of GTM signal, stressing how reliable data serves as the backbone of successful decision-making and efficient company operations. Moreover, Chris challenges the current hype around AI in the B2B sector, advocating for a focus on fundamentals over flashy technology adoption.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
The next Expert Session, featuring Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV145 - Optimizing CRM Data Architecture | Chris Walker Weekly episode 4
RV144 - CEO Thought Leadership and Personal Branding
RV143 - Pipeline Architecture vs. Multi-Touch Attribution
RV142 - Silo’d Departments vs An Integrated GTM Team
RV141 - MUST LISTEN: The Foundational Principles of an Integrated Go-to-Market (GTM) Team | Chris Walker Weekly episode 3
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
RV139 - Demand Creation, Connected TV, and more | Chris Walker Weekly episode 2
RV138 - Expert Session: Leveraging Social and Community to Create Demand
RV137 - Account-Based Marketing: Strategies and Challenges in B2B Revenue
RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1
RV135 - Insight into an Entrepreneur | Acronym Podcast
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
RV 133 - The Future of Analytics in Go-to-Market Strategy
Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
Revisiting 2023's Best: RV109 MUST LISTEN! Manufacturing Revenue is a Science... | SassyTalk Podcast
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RV 132 - 2023 Reflection & Looking Ahead to 2024
RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers
RV 130 - Beyond Basic Tracking in Paid Search ROI
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