Quantity vs Quality.
Content Creation vs Content Distribution.
Value vs Volume.
Which combination would you focus on for your business? Social media marketing? Will work for your audience?
It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?
This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.
Beyond The Episode Gems:
Book referenced: Six Second Stories by B. Rain Bennett
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
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87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)
86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)
85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.
84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.
83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.
82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!
81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!
80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.
79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!
77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.
76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek
71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.
70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!
69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.
68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!
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