Paul McManus, creator of The Short Book Formula and CEO of More Clients More Fun shares how he helps financial advisors write short books to attract their ideal clients.
The concept is simple, write a short book that articulates the solution to a specific problem your ideal client is likely to have. Send the book to prospects. Ask them to read it prior to meeting with you. Then, have a productive initial meeting that is likely to result in closing a new client.
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Episode 46 - Tony Stich of Advicent NaviPlan on the Evolution and Future of Financial Planning
Episode 45 - How Financial Advisors and RIAs Can Use Storytelling in the M&A Process
Episode 44 - How Financial Advisors and RIAs Can Increase Profitability by Using a Digital Assistant
Episode 43 - The Future of the OSJ Model for Independent Financial Advisors with Jason Gallagher
Episode 42 - Leadership During Our New "Work From Home" Reality with Tammy Robbins
Episode 41 - How RIAs Can Make Big Gains By Thinking Small with Shauna Mace
Episode 40 - Using AI to Create Custom Portfolios That Are As Easy As Model Portfolios
Episode 39 - How RIAs Can Dramatically Improve Their Performance
Episode 38 - The Importance of a Target Market for RIAs and Smaller Broker Dealers
Episode 37 - How to Become Your Own Wealthiest Client with Dan Cuprill of Advisor Architect
Episode 36 - How The Pandemic Might Affect Valuations For Financial Advisory Business Sales
Episode 35 - What Wealth Management Firms Can Learn From Auto Racing Teams
Why Protecting Financial Advisors’ Businesses is Good Business for Broker Dealers
The Value of Benchmarking for RIAs and Independent Financial Advisors
Episode 32 - Eli Gassert On Rapid Technology Solution Development for Wealth Management
Episode 31 - How Financial Advisors and RIAs Can Benefit From the CARES Act
Episode 30 - How to Demonstrate Leadership and Calm Fears During a Time of Crisis
Episode 29 - How Succession Planning Helped Advisors Grow Their Business
Episode 28 - Recruiting and Retaining Financial Advisors with Terry Mullen of Truelytics
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