Today, I have the pleasure of speaking with Rory Vaden. Rory’s first book, Take the Stairs, is a bestseller that has been translated into 11 languages. Rory Vaden writes and speaks about the key to building a rock-solid reputation and how to achieve success by doing the right thing. He is passionate about helping others build their personal brands with Brand Builders Group.
Brand Builders Group is the world’s leader in the Reputation Strategy study, with the mission to help every person identify their voice, tell their story, and share their unique message. BBG is one of the only true Personal Brand Strategy Firms. Co-founded with his wife AJ Vaden, Brand Builders Group helps people become the type of person they want to do business with.
“The book conversation is the #1 accelerator of credibility in the world.” Rory self-published before he traditionally published. “The question is not whether I should do a book or not because the answer to that is always ‘yes.’”
Rory notes that the New York Times isn’t looking for the once and done author when speaking about getting on the bestseller list. To achieve this status, you must be a cereal author and show an established track record. “What you really want is the real bestseller - the long-tail, perennial bestseller.” Selling hundreds and thousands of copies over the years is more useful to business and brand success.
Authors have numerous challenges when writing a book. “Authors struggle the most with telling people what their book is about in one sentence. If you can’t explain the message of your book in one sentence, then you have more thinking to do.”
Listen in to find out what is the common factor among the best sold books in the world, the hardest challenge when writing a book, and why you should build your personal brand before you write your book.
Show Notes
[02:27] Why Rory chose self-publishing before traditional publishing. [05:28] His marketing launch process which landed him his first best-seller. [07:15] What authors struggle with the most before their book is published. [10:15] How Rory and his wife started Brand Builders Group. [12:22] Why personal branding should come before creating a book. [15:20] The six components of Rory’s Brand DNA. [21:22] Why there’s not a right way to do it, but a right way to do it for you. [24:53] Why building a personal brand matters and why your brand drives sales.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Rory Vaden on the Web Checkout Rory’s podcast The Influential Personal Brand Podcast Read more about Take the Stairs Connect with a FREE branding callSPS 049: The Self Publishing School Podcast Is BACK! Here's what to expect...
SPS 048: Beyond the Bestseller: Foreign book rights, creating a book series & selling out your first live event with Hal Elrod
SPS 047: Faith-Based Book Market- Selling Your Book Without Selling Out with Lindsey Hartz
SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin
SPS 045: The Podcast Is Coming Back!!!
SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen
SPS 042: Writing Words That Sell Your Books with Ray Edwards
SPS 041: Using Books to Drive Product Launches with Danny Iny
SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn
SPS 039: 80/20 Book Sales & Marketing with Perry Marshall
SPS 038: Using Books to Build Passive Income with David McKay
SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys
SPS 036: How to Build an Author Platform with Steve Scott
SPS 035: Using a Book To Get Booked with Grant Baldwin
SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran
SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas
SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss
SPS 031: Building my Business & Group Coaching Program with Jaime Tardy
SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money