If you’re a business owner, then you know the power of developing and executing a world-class marketing strategy. But how do you go about creating the world-class marketing plan that will set you apart from your competition? How do you find and convey your unique selling proposition?
Marketing isn’t just about doing something unique - it’s about adding more value than anyone else in the game. Doing more for your customer than anyone else. And in this episode, we’re taking you to Business Mastery, where you’ll hear Tony speak with Darcy: a woman who is struggling to find her niche, even despite an impressive resume of clients.
Darcy runs a successful production company that works with some of the biggest companies around the world. But up to this point, Darcy has relied on word-of-mouth to propel her business’s growth. And while her referrals have gotten her up to a certain point, it’s not enough to create the massive impact that she longs for. She needs a world-class marketing strategy.
Listen as Tony shows Darcy how to move out of her own way and eliminate the beliefs that are holding her back. And learn exactly how you can start to find your unique niche, and start building the brand that will take your company to the next level. Because if you do what everyone else is doing but better, you’ll only get an incremental return. But if you do what no one else is doing, you’ll find geometric rewards. Isn’t it time you stepped up your game?
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The most important element of a passionate and soulful relationship | Giving the gift of presence
Could tragedy be your greatest classroom? | Discovering the gift of growth
How to cultivate awareness and caring | Expanding the gift of consciousness
Creating a community to call home | Discovering the gift of connection
How to live in absolute abundance | Finding the gift of gratitude
How to overcome the most unfathomable odds | Unleashing the gift of drive
How to have the emotional strength to handle anything | Mastering the gift of emotion
The 10 Gifts of Life | Introducing the Force for Good season of The Tony Robbins Podcast
Cracking the code on company culture | How to turn lukewarm customers into raving fans, and disengaged employees into high-performing teams
Perfect is the enemy of good | Waze founder Uri Levine on gaining momentum to create, fund and scale a successful company
Part 2: The most successful founder in history | Tony interviews Bill Gross, founder of Idealab, about his strategies for success and vision for the future
The most successful unicorn founder in history | Bill Gross shares the top 3 things he’s learned from growing 7 companies from zero to $1 billion
Democratizing luxury | How Rent the Runway changed the way we shop and grew to a $1B company – an interview with co founder Jenny Fleiss
From hot dog cart to hospitality empire | How Danny Meyer, founder of Union Square Hospitality Group, became the greatest restaurateur NYC has ever seen
Masters of Business | An introduction to the new business season from Tony Robbins
Fear will destroy you or drive you | Tony, world-champion triathlete Siri Lindley, and Free Solo’s Sanni McCandless on how fear can fuel your fire
Mike Tyson’s road to a second chance | The polarizing highs and lows of one of the most thrilling, controversial and celebrated boxers of all time
Conor McGregor, the undeniable force | Tony talks to “The Notorious” about his unwavering certainty, ruthless mindset and how he became the king of combat sports
Defining Kevin Hart | The standup comic turned media mogul on the power of authenticity and the missteps that made him a better man
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