If you’re a business owner, then you know the power of developing and executing a world-class marketing strategy. But how do you go about creating the world-class marketing plan that will set you apart from your competition? How do you find and convey your unique selling proposition?
Marketing isn’t just about doing something unique - it’s about adding more value than anyone else in the game. Doing more for your customer than anyone else. And in this episode, we’re taking you to Business Mastery, where you’ll hear Tony speak with Darcy: a woman who is struggling to find her niche, even despite an impressive resume of clients.
Darcy runs a successful production company that works with some of the biggest companies around the world. But up to this point, Darcy has relied on word-of-mouth to propel her business’s growth. And while her referrals have gotten her up to a certain point, it’s not enough to create the massive impact that she longs for. She needs a world-class marketing strategy.
Listen as Tony shows Darcy how to move out of her own way and eliminate the beliefs that are holding her back. And learn exactly how you can start to find your unique niche, and start building the brand that will take your company to the next level. Because if you do what everyone else is doing but better, you’ll only get an incremental return. But if you do what no one else is doing, you’ll find geometric rewards. Isn’t it time you stepped up your game?
Abby Wambach leads the pack | The World Cup champion on how to turn failure into fuel
The Wonder Woman who might save your life | Meet Martine Rothblatt, Sirius XM co-founder who now creates life-saving technologies
Secrets of peak performance | What you can learn from Tony’s work with the best athletes and coaches in the world
Becoming Michael Phelps | Tony talks to the greatest Olympian of all time about the art of the comeback, what it means to win, and the power of pushing through
From home-business to billion-dollar fitness empire | Orangetheory Fitness’ meteoric rise to the top
The insatiable fight inside UFC’s Dana White | How one man’s passion and vision led the UFC to the ultimate comeback
Timing is everything | Daniel Pink on the best time for meetings, taking breaks and creative breakthroughs
The Unflagging Faith of Nick Foles | How the NFL’s star quarterback overcame his fears and self-doubt to find freedom – and success
The Power of Unity | Tony and Pastor Miles McPherson discuss the third option to healing the racial divide
Shaun White’s Ultimate Redemption | Tony finds out how this Olympian and X-Games champion made a single decision that led him to greatness
Recover your true self | Tony, Russell Brand and Mary B on freeing yourself from the addictions and attachments that control your life
Do you want to be happy? | Tony, Sage and Michael Singer on breaking patterns and finding inner peace
Introducing the winter episodes
Is it time to let go? | Making the difficult decision to end a relationship
Are you with the right person? | Tony explains the importance of selecting your partner consciously
The #1 decision you will ever make | Create a life shaped by decisions you control, not conditions that you can’t
Beat work-related stress – forever | Tony shows business owners how transform their most stressful thoughts into fuel for success
Discover your subconscious patterns | Ask this one question and you’ll know why you do the things you do, says Tony
Why love isn’t enough | Tony shows a couple how to build a lasting partnership through communication and self-awareness
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