Best Hour of Their Day | Podcast
Health & Fitness
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support640. Dan Hollingsworth | CrossFit, Carnivore, and Choices
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635. Take Action | DC CrossFit Affiliate Summit
634. Program Design and Scaling | Breaking Down the L2 Manual | Lisa Ray
633. Get Back To The Roots | Lisa Ray | CrossFit Seminar Staff
632. Nutrition | Breaking Down the L2 Manual with EC Synkowski
631. Day Drinking with O2 Hydration
630. How To Effectively Evaluate Your Staff | Breaking Down the L2 Manual with Tefy Escudero
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628. How To Give Feedback | Kristin Bowen
627. Heavy Days | Breaking Down the L2 Manual with Pat Barber
626. Common Themes For Functional Movements | Breaking Down the L2 Manual | Joe DeGain
625. Euro Trip with an OG | Karl Steadman
624. Foundations of Effective Training | Breaking Down the L2 Manual with Steve Haydock
623. Changing Behaviors Part 2 | Jen Broxterman
622. Wrapping Up The CrossFit L1 Manual | Ask Us Anything
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